Introduction
Do you sometimes wonder what commercials do to draw you in? To make you want to buy that product? Well, what they really use is something called commercial techniques. Commercial techniques are ways people make you want to buy their product. They use propaganda, which is media that uses carefully - crafted messages to manipulate people's actions and beliefs. There are 2 commercial techniques I am going to talk about. They are called name-calling and bandwagon. Name-calling uses negative words and bad names to create fear and dislike for people, ideas, or institutions. For example, some companies like Nokia might say that Apple are bad and they don't have as much battery life as Nokia. That would create dislike for Apple and would want to make more people buy Nokia phones. Bandwagon creates an impression that there is widespread support for a thing or idea. A company like Charmin might say that everyone uses this brand of toilet paper, why don't you? That would make more people think that Charmin is better than other companies and more people would buy Charmin brand products.
Examples of Propaganda
As you can see, this commercial uses name-calling. People were making fun of the other phones people had, like someone who owned an Apple phone was making fun of a person who owned a Samsung. Then, every started fighting because they thought their phone was the best. Meanwhile, when everyone was fighting, the 2 waiters were peacefully talking to each other since they had a Nokia phone, which was supposedly the "better" phone. This commercial makes fun of other phones like Apple, which makes other people think that Nokia is better.
As you can see, in this T.V. commercial, it uses bandwagon by showing that everyone in this ad has Pepsi can/bottle. This shows that the ad is trying to show that if you don't have Pepsi, you are not cool or something like that. Remember, bandwagon creates an impression that there is widespread support for a thing or idea.
My Opinion
In my opinion, there are some good things, and also some bad things about these commercials. For the first, I did not like it very much, so the thing I really disliked about this ad is the name-calling is really embarrassing to other companies like Samsung. Although it is a technique to convince people to get a Nokia phone, that was kind of taken too far in my opinion.I would suggest Nokia to use a different technique. However, on the other hand, I think the technique was convincing, even though I think it was a little embarrassing to other companies. Nokia points out the disadvantages of other phones, which makes people want to buy a Nokia phone. In the second ad, the thing I liked about it is that it uses the band wagon technique in an effective way. It shows people with Pepsi break dancing and doing other amazing things. This shows not only that everyone is having Pepsi, but it also shows everyone doing cool stuff when they drink Pepsi.
In my perspective, I think both of these commercials will make money( unless they already have). This is because both of these commercials appealed to me and both made me want to buy the product. However, these two commercials used very different techniques, which tells me that its not only one technique that makes a lot of money. This means that both companies worked really hard on the commercials, and anyone who is part of the target audience would want to buy the product. Speaking of target audience, I think the target audience for the first ad is adults. This is because usually, adults use phones(although some kids have phones too), and this ad would make them want to think about getting a new Nokia phone instead of staying with companies like Apple or Samsung. I think the target audience for the second ad is mostly pre-teens and teenagers. That's becaus an adult wouldn't care about kids doing cool stuff on T.V., and neither would little kids. Also, teenagers would think if you drink Pepsi, then regular teens could do all that cool stuff too.
Top 5 Bandwagon Commercials
This commercial shows that everyone wants to drink Pepsi. This shows that Pepsi is really popular and everyone either wants or has it.
This commercial shows that everyone has Pepsi and they love it. This commercial is a bandwagon commercial because everyone loves Pepsi so much that they are making music with Pepsi bottles and cans.
The first ad in this commercial shows that everyone has a triple whopper. That shows that whoever is watching this commercial would want to buy a triple whopper because everyone has that type of burger in this commercial.
This ad shows everyone talking to relatives and connecting to them face to face on the IPhone. That would make anyone who watches this ad and is part of the target audience want to buy the IPhone because so many people are connecting face to face on the IPhone.
Top 5 Examples of Name-calling
This ad is name calling because it shows at and t with the fastest network and it shows a particular company(verizon) slower than at and t. This means that people would try to avoid to get something from verizon since verizon is slower than at and t.
This ad shows people taking more pictures with the IPhone than any other phone. But it also shows people taking better pictures with Nokia than any other company. Nokia also says the bad stuff about IPhon and critisizes it.
This ad shows people taking bad pictures with other phones and it shows one person taking
Question and Challenge of The Week
What is your favorite technique? Search up different commercial techniques besides the ones I told you about and describe them. I challenge you to find one commercial that has an emotional appeal and describe why it has emotional appeal. I think that these commercials that I picked are very convincing and could easily make people want to buy the product they are trying to sell. What about you? Do you think the commercials I picked describe the technique I am talking about. Please comment and subscribe into my blog. Thank you for looking at my blog.
